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The William Institute




    Committed to helping promote ethical thinking and behavior in education, TWI offers both educators and students the opportunity to engage in ethical exploration in the classroom. TWI’s programs can enrich the learning environment, as well as strengthen the educational culture of integrity at your school.


    TWI is passionate about providing educators at all levels useful and effective ethics-related tools that give your students ethical decision making awareness and skills. We are convinced that when students are given the means to think in ethical terms-when they are given the tools to think beyond themselves to the impact of their decisions on their relationships-this will create meaningful and lasting change in empathy and behavior.

    Both in the classroom and in the workroom, teachers and administrators are faced with ethical choices throughout the day. TWI offers both training and teaching resources to help educators reach their goal of greater academic excellence through stronger ethical learning environments.


    Through our annual ethics essay contest, high school junior and seniors are presented with an ethical issue in society and then given a critical thinking process for reflection and classroom discussion.  Contest currently on hiatus. 

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    Even the most rational approach to ethics is defenseless if there isn’t the will to do what is right.  - Alexander Solzhenitsyn

    Training that transforms

    TWI’s training programs equip both teachers and administrators with the tools and skills to build a more positive and supportive work environment.

    Rowing Veer

    Co-workers. Teams. Committees. Parents. Strong working relationships are important for a dynamic learning environment. TWI’s Transformative Ethics and Transformative Training programs develop and nurture those relationships. Whether the goal is encouraging the growth of leadership internally; building teams that creatively and effectively get results; or creating the means to grow mutual trust and respect among co-workers and administrators, TWI has the training program that will meet that need.

    Workshops for school and district administrators, TWI customizes our technical assistance and training to assist in reaching the goal of a transformative ethical learning environment.  We customize our Ethics and Transformative Training programs to build on strengths and transform those areas identified for improvement.

    Shared values, an understanding of ethical perspectives and decision making, and applying the tools for generating greater trust, respect, and relationship building communication are the foundation for a strong and lasting ethical learning environment.

    For more information about TWI’s programs for education, call 480-517-1891.

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    Some people put more emphasis on being socially correct than morally right. –Unknown

    TWI offers several resources and learning tools to assist and support teachers interested in encouraging students to become aware of the importance of ethical thinking and behavior and to encourage ethical discourse in the classroom.

    Ethics Awareness Inventory

    The Ethics Awareness Inventory (EAI) helps individuals identify which of four ethical perspectives they tend to use when making personal ethical decisions and offers a process for making ethical decisions. Its use opens up dialogue in the classroom and moves discussion of how one might approach an ethical situation beyond the hypothetical to real application and self-reflection. 

    Preview the EAI

    Guide to Ethical Awareness

    The “Guide to Ethical Awareness: Using the EAI to Facilitate Discussion of Ethics in the Classroom” booklet for teachers provides background information on ethics and the four ethical perspectives presented in the EAI, as well as suggested learning objectives and discussion question. The information will help teachers keep the discussion focused on ethics.

    Annual Ethics Essay Contest (Curently on Hiatus)

    The purpose of TWI’s Ethics Contest is to promote ethics in community by encouraging ethical awareness among high school students and ethical discourse in the classroom. The topics of the essay contest are written to provoke ethical thought and encourage critical thinking. The writing process leads the student from making a choice to stating a responsibility. The contest is also a way to provide scholarships to students and honoraria to teachers. For more information on the site.

    For more information about TWI’s resources for education, email us or call 480-517-1891.

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    Ethical Choices in the Workplace
    Ethics Awarenes Inventory
    Preview the EAI online
    Preview the ECW online
    Guide to Ethical Awareness
    Annual Ethics Essay Contest

    Non Profit

    Empowering people to live better lives--providing the awareness and tools for making better life choices, especially ethical choices--is an important part of what TWI does and who we are. As a nonprofit we seek to partner with other nonprofits in two ways:

    Providing training and technical assistance to help build ethical cultures essential for the success of nonprofit organizations. TWI offers programs that equip employees, leaders and volunteers with the skills crucial for serving the mission of the organization. TWI's programs in staff and board development, and client services, will bring to your organization greater effectiveness and deeper commitment to your vision of service.

    Training And Technical Assistance

    You can easily judge the character of a man by how he treats those who can do nothing for him. –Johann Wolfgang von Goethe

    Nonprofit agencies and corporations exist based on trust and transparency. Your volunteers, contributors, staff, and even the public, choose to be associated with your agency and that choice depends on your agency’s ethics. Being known for having a culture of integrity and ethics is an essential part of your ability to grow, to fulfill your mission.

    Hands In

    Nonprofit leaders deal with many unique issues and concerns, most of them people and relationship related. Among them, they must build capacity under a variety of constraints; find innovative ways to problem solve and build teams, both staff and volunteer; communicate effectively with disparate stakeholders like boards, staff members, volunteers, potential contributors, and often the public; provide volunteers the communication skills that empower them effectively to share the mission in ways that create interest and generate commitment; and generate a work environment where morale is high, tasks are willingly and efficiently accomplished, and where people and relationships are respected.

    TWI’s Transformative Ethics training programs, customized to meet the specific needs of your nonprofit, will take your ethical environment to a new level of respect and trust. Our values-based ethics training programs provide the tools and skills that make that growth possible.

    TWI's Transformative Training©, is a suite of programs that empowers people and builds relationships using the Transformative Communication Model© as the core of its programs. The Transformative model is a powerful, innovative and highly successful tool for meeting the specific needs of your nonprofit. This suite of training programs includes Leadership, Team Building, Communication, and Customer Service.

    For more information about TWI’s training programs, email TWI or call 480-517-1891.

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    Training and Technical Assistance


    We believe transparency, social responsibility, and ethical transformation are essential elements for the competitive business. A culture of productivity, great morale, personal satisfaction, mutual trust and high reputation for ethical behavior all depends on how the organization lives out its understanding of what it takes to have a culture of integrity--its values and its behaviors.

    Having a culture of integrity goes beyond conforming to what is prescribed or meeting the legal minimum. In the movie, The Company Men, we see an instructive example of the difference – “…a higher standard.” Click here to see a video clip.

    New Ripple with Drop
    A drop of ethical value starts a ripple of change.

    What does it take to live out a culture of integrity? Four profound things: First, recognizing that ethics is about people and relationships; second, recognizing that ethics is about taking personal responsibility for choices made; third, empowering people to prioritize their ethical values; and fourth, equipping leadership and employees with the tools and skills to build and nourish an ethical culture. It begins with this: A small drop of ethical value starts a ripple of change and influence. And, it grows to this: a transformed company that is respected and profitable.

    An ethics program that exists on paper but never in the hearts, minds, and actions of the organization’s employees creates a breeding ground for violations.
    - "Ethical Culture Building" - A report by The Ethics Resource Center – 2008

    Organizational Values and Ethics Diagnostic

    Your organization’s foundational values guide the policies, processes and strategies of daily operations. Your organization’s ethics are how you and your employees practice those values--“how things are really done around here.” Time and change can affect both. Do you know if they are working together or are at odds?

    You might have a gap between values and ethics. Consistency between foundational values and ethical expectations is essential to a productive workplace. Strong alignment has a positive impact on behavior. Poor alignment has a negative effect. Future success depends upon assessing the effects of inconsistency.

    TWI’s Organizational Values and Ethics Alignment Diagnostic (OVEAD) assesses whether, how, and to what effect, the consistency between values and ethics is perceived and communicated throughout all levels of the organization as measured by essential components of an ethical culture

    • Evidence of openness and commitment to ethical communication
    • Evidence of respect for individual judgment
    • Evidence of organizational integration of ethics and performance integrity
    • Evidence of individual trust and empowerment
    • Perception of the overall workplace environment

    Example of an OVEAD assessment--you can guess at the implications...

    How the OVEAD works

    OVEAD Introduction Video

    To learn more about how to assess the values/ethics alignment in your organization, contact us at or call 480-517-1891.

    A Problem with Ethical Culture: Reliance on Conforming

    For the past several decades, more and more companies have relied on writing ever more detailed codes of conduct, policies and processes to enforce ethical behavior--Conformative Ethics. The continued reliance on an ever increasing number of written prescriptions for driving behavior, or punitive actions for failing to adhere to those prescriptions, has not led to fewer ethical failures.

    In fact, in most circumstances, little has changed. This means of control often has minimum impact on positive ethical behavior. To the contrary, as more rules are generated, the more people respond negatively to them. The same issues resurface year after year. As Albert Einstein said, “Insanity is doing the same thing over and over and expecting different results.” How insane is your ethics program?

    Conformative vs. Transformative Approach to Behavior

    TWI offers the different approach to organizational training that achieves “different results” is available —Transformative Ethics. This approach affirms that standards, policies, manuals and codes of conduct are necessary, both legally and practically, but are not sufficient for managing risk related to behavior. People, relationships, personal responsibility, and accountability are ultimately what ethics is about. Employees taking ownership of their choices, being equipped with the tools to make good ethical choices to build mutual trust, and being empowered to use their judgment, are the means to transform attitudes and behavior that build a culture of integrity.

    The chart below shows the difference between the two approaches to ethics training.

    Click to view larger. 

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    An Ethical Culture = Profitable Business

    A strong ethical culture is an essential aspect of a more profitable business. Recent research results demonstrate that ROI. According to Ethisphere, “Investing in ethics is beneficial for any company, even in a recession.” It takes more than a program that enforces conformity to prescribed behavior to build an ethical culture, it takes the “hearts and minds” of all in the organization. 

    Culture of Integrity

    What lies behind us and what lies before us are small matters compared to what lies within us. – Ralph Waldo Emerson

    A culture of integrity is built upon a foundation of skills, tools and ethical awareness that support the ethical culture of a company. It starts with prioritizing a relational approach to ethical behavior and then providing the training that equips employees and leadership to make that culture possible.

    Transformative Ethics Programs

    The TWI approach to ethics is simple: Ethics is about people, relationships and taking personal responsibility for the choices we make. We refer to this as Transformative Ethics because we each have the ability to transform our relationships and our organizations by the ethical choices we make. TWI ethics programs move individuals from reacting out of an emotional response to situations and into choosing to act in doing what is right. 

    Transformative Training Programs


    TWI offers a unique and practical communication process, applicable across all facets of a company, that is used in both our communication and leadership trainings. This process generates a common language that greatly enhances understanding and trust with both internal and external customers. The knowledge, skills and tools learned through our values-driven customized programs provide a powerful process for developing skills that improve performance for businesses.

    Effective communication is vital in business today if organizations expect to meet their customer’s expectations and grow their business. An essential tool of leadership is empowerment that great leaders use to exponentially improve their effectiveness. 


    Well-implemented ethics and compliance programs double reporting and lower the rate of misconduct. A strong agency-wide ethical culture also increases reporting and cuts misconduct in half. Coupling a strong ethical culture with a strong ethics and compliance program is the path to the greatest reduction in ethics risk.”
    - 2007 National Business Ethics Survey, Ethics Resource Center

    For more information about TWI's programs email TWI or call 480-517-1891.

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    Ethics Training Programs
    Transformative Training Programs
    Organizational Diagnostic



    Government / Public Agencies

    Ethics...public servants expect this. They look for transparency, accountability, respect, and effectiveness in the people who serve. Sometimes it is not as apparent as we might hope and expect. It's not for lack of trying—good people want to serve well--but more for lack of effective ethical decision making skills. At the federal, state, county and local level, TWI is working with departments, agencies and courts to equip leaders and employees with the tools and knowledge that build and strengthen a values-driven culture of integrity in their organizations. In fact, TWI courses are Standards and Training in Corrections certified by the California Board of State and Community Corrections, as well as Nevada POST certified.


    Without civic morality communities perish; without personal morality their survival has no value.  – Bertrand Russell

    Sargent at Arms
    David and James meet with Terry Gainer, US Senate Sergeant at Arms.

    TWI has conducted customized ethics, communication, and leadership training programs for federal, state and local government and public agencies. At the federal level, TWI has provided executive leadership training to US Senate Sergeant at Arms managers and ethics training to US District Court personnel from Chiefs to clerical. At the state and local levels, TWI has conducted ethics and values-driven leadership and communication training programs in states such a Arizona, Alaska, California, Indiana, Florida, New Mexico, North Dakota, Texas, Utah, etc. to probation and court personnel, law enforcement agencies, tribal gaming regulators, and other agencies to provide the understanding and skills that build solid ethical cultures and develop empowered and successful leadership.

    TWI also works with local city government leadership to assist in generating greater mutual trust and openness, building stronger ethical cultures and promoting better understanding, communication and ethical decision making.

    Community Corrections and Courts

    The pressures on court, probation, pretrial and detention personnel in the current culture and environment are horrendous. It is easy, under current workloads to become disengaged and cynical. Dealing with ever increasing case loads and less time to properly address client issues can create a tense and stressful work environment.

    TWI's programs build skills that develop and empower positive personal interactions that are critical for ethical decision making, effective communication and strong leadership in the office and in the field. These programs are customized to provide the skills and knowledge identified as meeting the needs of each department.

    Description of Transformative Ethics class

    Description of Transformative Leadership class

    Description of Communication class

    Law Enforcement

    Law enforcement professionals understand that "conformative ethics," i.e. teaching and enforcing codes of conduct, standards and laws, does not keep their officers and leaders from serious ethical violations. Studies show that the main issues where law enforcement fails are exactly the same as they were 20 years ago…

    We take a more effective approach. TWI's "transformative ethics" goes beyond codes and standards. We encourage personal awareness, accountability, integrity and decision making that makes a difference. The ethics program, From Fear to Trust: New Ethical Strategies in Law Enforcement, is a powerful, life changing program that causes participants to examine themselves and be prepared to make those ethical decisions that are thrust on them every day.

    Transformative Leadership provides important tools for empowering personnel to help strengthen and build a culture of integrity. Both sworn and civilian employees benefit greatly from this program. 

    To learn more about TWI’s programs, e-mail TWI or call 480-517-1891.


    City and County Needs Assessment and Program Evaluation

    In these times of more limited resources, local governments and other agencies need to find ways to maximize their efficient and effective use of funds. TWI’s consultants have the expertise to make this happen. Our experts have conducted human services needs assessments for municipalities and program evaluations for nonprofit agencies and educational institutions. Professional work, thorough, ethical research, and impactful recommendations are the hallmarks of the process and results of TWI’s services. To experience an example of our consultant’s work, click here for TWI’s latest human services needs assessment report.

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    Introducing TWI training

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